All answers
    Foot traffic, demographics & competitors

    What does NAICS code mean for site selection?

    NAICS (North American Industry Classification System) codes are standardized numerical codes used by federal statistical agencies to classify business establishments by industry, playing a crucial role in site selection by providing a framework for identifying and analyzing specific market segments.

    •Each NAICS code represents a particular industry, allowing for consistent data collection and analysis across government agencies and private businesses.

    •For site selection, these codes help businesses identify the types of industries prevalent in a given area, aiding in target market analysis.

    •They are instrumental in researching competitor density, supply chain logistics, and potential partnerships within specific sectors.

    •Businesses can use NAICS codes to access demographic and economic data tailored to their industry, refining their understanding of a location's viability.

    •WhereToOpen.ai utilizes NAICS codes to help businesses precisely define their market and assess the competitive landscape for optimal site selection.

    Related answers

    How do I analyze foot traffic before opening a store?What is a normal foot traffic count for retail?How do I measure foot traffic for free?What is Google's popular times data?How accurate is Google Popular Times?What is a heat map for retail traffic?

    From research to decision

    Check the exact area before you invest.

    Compare neighbourhoods on the free map, then unlock the full location report when you need address-level evidence.

    The opportunity map is free. The full location report costs €99.

    Explore the free mapFull report — €99View sample report