All answers
    How to choose a location

    What is the 6-factor site selection process?

    The 6-factor site selection process is a structured approach to identifying optimal business locations by evaluating market potential, demographics, competition, accessibility, site characteristics, and operating costs.

    •Market Potential: Assess the overall demand for your products or services in the target area.

    •Demographics: Analyze population characteristics such as income, age, education, and lifestyle to match your customer base.

    •Competition: Evaluate the presence and strength of competing businesses.

    •Accessibility: Consider ease of access for customers, including road networks, public transport, and parking.

    •Site Characteristics: Examine the physical attributes of the site, such as size, visibility, and condition of existing structures.

    •Operating Costs: Calculate rent, taxes, utilities, and other expenses. WhereToOpen.ai facilitates analysis across these key factors.

    Related answers

    How do I choose a location for my business?What factors matter most when picking a store location?How do I evaluate a retail site?How do I score two candidate locations?What's a good rent-to-revenue ratio?How much rent can my business afford?

    From research to decision

    Check the exact area before you invest.

    Compare neighbourhoods on the free map, then unlock the full location report when you need address-level evidence.

    The opportunity map is free. The full location report costs €99.

    Explore the free mapFull report — €99View sample report