Best location for a McDonald's in Tokyo
6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.
Brand location map
Les meilleures zones pour ouvrir un McDonald's à Tokyo
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Réponse directe
Dernière révision: 2026-09-01
Restaurant · Tokyo — chiffres clés
- Investissement moyen
- €120,000 - €400,000
- Loyer commercial
- ¥10000-80000/sqm
- Indice de concurrence locale
- 63/100
- Seuil de rentabilité
- 20-42 mois
Source: WhereToOpen.ai location intelligence · 6 quartiers cartographiés · 2026-09-01. Ces valeurs sont des estimations de planification, non des données financières auditées.
Published McDonald's costs
Initial investment
$1,470,500–$2,642,000
Franchise / licence fee
$45,000
Verified break-even
Not publicly disclosed
Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.
Source: McDonald’s 2024 FDD, reproduced by Franchise Chatter →Preuves et limites
Confiance: 87%- Données observées
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Données publiées
- McDonald’s 2024 FDD, reproduced by Franchise Chatter: Official disclosure cost information for United States.
- Données modélisées
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Non disponible: McDonald's has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€120,000 - €400,000
WhereToOpen.ai estimate
Annual ROI
21-38%
WhereToOpen.ai estimate
Payback
17-39 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a McDonald's in Tokyo
- 1
Asakusa
Footfall fit, transit access, high footfall, strong fit for this business type
Rent: ¥15,000-25,000
9088% confidence
- 2
Nakameguro
Transit access, rising area
Rent: ¥15,000-28,000
7188% confidence
- 3
Shinjuku
Footfall fit, transit access, high footfall, crowded market
Rent: ¥22,000-40,000
6988% confidence
- 4
Shibuya
Footfall fit, transit access, high footfall, crowded market
Rent: ¥25,000-45,000
6888% confidence
- 5
Shimokitazawa
Transit access, strong fit for this business type, weak fit for this business type, rising area
Rent: ¥10,000-18,000
6288% confidence
- 6
Ginza
Footfall fit, transit access, high footfall, crowded market, weak fit for this business type
Rent: ¥40,000-80,000
4988% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not McDonald's disclosures or guarantees.
McDonald's in Tokyo: frequently asked answers
Where is the best location for a McDonald's in Tokyo?
Asakusa scores 90/100 for restaurant locations in Tokyo, ahead of Nakameguro (71/100) and Shinjuku (69/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Tokyo rank highest for a quick service restaurant?
Asakusa (90/100), Nakameguro (71/100), Shinjuku (69/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a quick service restaurant in Tokyo?
McDonald's's sourced investment is $1,470,500–$2,642,000 for United States. A local restaurant category benchmark runs €120,000 - €400,000, with commercial rent around ¥10000-80000/sqm. These figures have different scopes and are shown separately.
How long does a quick service restaurant in Tokyo take to break even?
McDonald's does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 17-39 months, with modelled annual ROI of 21-38%. This is a model, not a brand claim or guarantee.
How competitive is Tokyo for this category?
The local competition index is 63/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Tokyo should a McDonald's franchisee avoid?
Ginza scores lowest at 49/100 for this category: footfall fit, transit access, high footfall, crowded market, weak fit for this business type.
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