Best location for a McDonald's in Rome
6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.
Brand location map
Die besten Zonen für ein McDonald's in Rome
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Direkte Antwort
Zuletzt geprüft: 2026-09-01
Restaurant · Rome — Kennzahlen
- Durchschnittliche Investition
- €120,000 - €400,000
- Gewerbemiete
- €22-60/sqm
- Lokaler Wettbewerbsindex
- 63/100
- Break-even
- 20-42 Monate
Quelle: WhereToOpen.ai location intelligence · 6 kartierte Viertel · 2026-09-01. Die Werte sind modellierte Planungsschätzungen, keine geprüften Finanzdaten.
Published McDonald's costs
Initial investment
$1,470,500–$2,642,000
Franchise / licence fee
$45,000
Verified break-even
Not publicly disclosed
Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.
Source: McDonald’s 2024 FDD, reproduced by Franchise Chatter →Datenbasis und Grenzen
Konfidenz: 87%- Beobachtete Daten
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Veröffentlichte Daten
- McDonald’s 2024 FDD, reproduced by Franchise Chatter: Official disclosure cost information for United States.
- Modellierte Daten
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Nicht verfügbar: McDonald's has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€120,000 - €400,000
WhereToOpen.ai estimate
Annual ROI
19-36%
WhereToOpen.ai estimate
Payback
18-40 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a McDonald's in Rome
- 1
Trastevere
Footfall fit, transit access, high footfall, crowded market, strong fit for this business type
Rent: €40-60
8188% confidence
- 2
Prati
Transit access, strong fit for this business type
Rent: €35-55
7988% confidence
- 3
EUR
Transit access, strong fit for this business type
Rent: €22-35
7888% confidence
- 4
Testaccio
Transit access, rising area
Rent: €28-42
6988% confidence
- 5
Historic Center UNESCO
Footfall fit, high footfall, crowded market
Rent: €6,000-12,000
6372% confidence
- 6
Monti
Footfall fit, transit access, high footfall, crowded market, weak fit for this business type
Rent: €35-50
5388% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not McDonald's disclosures or guarantees.
McDonald's in Rome: frequently asked answers
Where is the best location for a McDonald's in Rome?
Trastevere scores 81/100 for restaurant locations in Rome, ahead of Prati (79/100) and EUR (78/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Rome rank highest for a quick service restaurant?
Trastevere (81/100), Prati (79/100), EUR (78/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a quick service restaurant in Rome?
McDonald's's sourced investment is $1,470,500–$2,642,000 for United States. A local restaurant category benchmark runs €120,000 - €400,000, with commercial rent around €22-60/sqm. These figures have different scopes and are shown separately.
How long does a quick service restaurant in Rome take to break even?
McDonald's does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 18-40 months, with modelled annual ROI of 19-36%. This is a model, not a brand claim or guarantee.
How competitive is Rome for this category?
The local competition index is 63/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Rome should a McDonald's franchisee avoid?
Monti scores lowest at 53/100 for this category: footfall fit, transit access, high footfall, crowded market, weak fit for this business type.
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