Best franchise locations in Rome

    Best location for a McDonald's in Rome

    6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.

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    Brand location map

    Le zone migliori per aprire un McDonald's a Rome

    Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.

    Risposta diretta

    Trastevere è la prima zona per McDonald's a Rome, con un Brand Location Score di 81/100. La classifica confronta 6 quartieri mappati usando evidenze di categoria e requisiti del formato operativo; non è una previsione di guadagno.

    Ultima revisione: 2026-09-01

    Restaurant · Rome — dati principali

    Investimento medio
    €120,000 - €400,000
    Affitto commerciale
    €22-60/sqm
    Indice di concorrenza locale
    63/100
    Break-even
    20-42 mesi
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    Fonte: WhereToOpen.ai location intelligence · 6 quartieri mappati · 2026-09-01. I valori sono stime modellate di pianificazione, non dati finanziari certificati.

    Published McDonald's costs

    Initial investment

    $1,470,500–$2,642,000

    Franchise / licence fee

    $45,000

    Verified break-even

    Not publicly disclosed

    Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.

    Source: McDonald’s 2024 FDD, reproduced by Franchise Chatter →

    Evidenze e limiti

    Confidenza: 87%
    Dati osservati
    6 mapped neighbourhoods, local competition, rent and location evidence.
    Dati pubblicati
    McDonald’s 2024 FDD, reproduced by Franchise Chatter: Official disclosure cost information for United States.
    Dati modellati
    Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.

    Non disponibile: McDonald's has not publicly disclosed verified break-even timing.

    Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.

    Opening investment

    €120,000 - €400,000

    WhereToOpen.ai estimate

    Annual ROI

    19-36%

    WhereToOpen.ai estimate

    Payback

    18-40 months

    WhereToOpen.ai estimate

    Rent risk

    Moderate

    WhereToOpen.ai estimate

    Top areas for a McDonald's in Rome

    1. 1

      Trastevere

      Footfall fit, transit access, high footfall, crowded market, strong fit for this business type

      Rent: €40-60

      81

      88% confidence

    2. 2

      Prati

      Transit access, strong fit for this business type

      Rent: €35-55

      79

      88% confidence

    3. 3

      EUR

      Transit access, strong fit for this business type

      Rent: €22-35

      78

      88% confidence

    4. 4

      Testaccio

      Transit access, rising area

      Rent: €28-42

      69

      88% confidence

    5. 5

      Historic Center UNESCO

      Footfall fit, high footfall, crowded market

      Rent: €6,000-12,000

      63

      72% confidence

    6. 6

      Monti

      Footfall fit, transit access, high footfall, crowded market, weak fit for this business type

      Rent: €35-50

      53

      88% confidence

    Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not McDonald's disclosures or guarantees.

    McDonald's in Rome: frequently asked answers

    Where is the best location for a McDonald's in Rome?

    Trastevere scores 81/100 for restaurant locations in Rome, ahead of Prati (79/100) and EUR (78/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of Rome rank highest for a quick service restaurant?

    Trastevere (81/100), Prati (79/100), EUR (78/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a quick service restaurant in Rome?

    McDonald's's sourced investment is $1,470,500–$2,642,000 for United States. A local restaurant category benchmark runs €120,000 - €400,000, with commercial rent around €22-60/sqm. These figures have different scopes and are shown separately.

    How long does a quick service restaurant in Rome take to break even?

    McDonald's does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 18-40 months, with modelled annual ROI of 19-36%. This is a model, not a brand claim or guarantee.

    How competitive is Rome for this category?

    The local competition index is 63/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of Rome should a McDonald's franchisee avoid?

    Monti scores lowest at 53/100 for this category: footfall fit, transit access, high footfall, crowded market, weak fit for this business type.

    Keep exploring

    All cities for a McDonald's franchise →Opening a restaurant in Rome →McDonald's cost source →

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