Best franchise locations in Lisbon

    Best location for a McDonald's in Lisbon

    6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.

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    Brand location map

    Las mejores zonas para abrir un McDonald's en Lisbon

    Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.

    Respuesta directa

    Bairro Alto ocupa el primer puesto para McDonald's en Lisbon, con un Brand Location Score de 76/100. La clasificación compara 6 barrios con datos de categoría y requisitos operativos; no es una previsión de ingresos.

    Última revisión: 2026-09-01

    Restaurant · Lisbon — datos clave

    Inversión media
    €120,000 - €400,000
    Alquiler comercial
    €22-38/sqm
    Índice de competencia local
    58/100
    Break-even
    20-42 meses
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    Fuente: WhereToOpen.ai location intelligence · 6 barrios analizados · 2026-09-01. Los valores son estimaciones modeladas, no datos financieros auditados.

    Published McDonald's costs

    Initial investment

    $1,470,500–$2,642,000

    Franchise / licence fee

    $45,000

    Verified break-even

    Not publicly disclosed

    Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.

    Source: McDonald’s 2024 FDD, reproduced by Franchise Chatter →

    Evidencias y límites

    Confianza: 87%
    Datos observados
    6 mapped neighbourhoods, local competition, rent and location evidence.
    Datos publicados
    McDonald’s 2024 FDD, reproduced by Franchise Chatter: Official disclosure cost information for United States.
    Datos modelados
    Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.

    No disponible: McDonald's has not publicly disclosed verified break-even timing.

    Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.

    Opening investment

    €120,000 - €400,000

    WhereToOpen.ai estimate

    Annual ROI

    19-36%

    WhereToOpen.ai estimate

    Payback

    19-41 months

    WhereToOpen.ai estimate

    Rent risk

    Moderate

    WhereToOpen.ai estimate

    Top areas for a McDonald's in Lisbon

    1. 1

      Bairro Alto

      Footfall fit, high footfall, crowded market, strong fit for this business type

      Rent: €22-38

      76

      88% confidence

    2. 2

      Marvila

      Low competition

      Rent: €1,500-4,000

      68

      72% confidence

    3. 3

      Baixa

      Footfall fit, high footfall, crowded market

      Rent: €5,000-11,000

      63

      72% confidence

    4. 4

      Chiado

      Footfall fit, high footfall, crowded market

      Rent: €5,000-12,000

      63

      72% confidence

    5. 5

      Parque das Nações

      Balanced profile across footfall, rent and competition

      Rent: €4,000-9,000

      60

      72% confidence

    6. 6

      LX Factory/Alcântara

      Balanced profile across footfall, rent and competition

      Rent: €3,000-7,000

      59

      72% confidence

    Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not McDonald's disclosures or guarantees.

    McDonald's in Lisbon: frequently asked answers

    Where is the best location for a McDonald's in Lisbon?

    Bairro Alto scores 76/100 for restaurant locations in Lisbon, ahead of Marvila (68/100) and Baixa (63/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

    Which areas of Lisbon rank highest for a quick service restaurant?

    Bairro Alto (76/100), Marvila (68/100), Baixa (63/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

    How much does it cost to open a quick service restaurant in Lisbon?

    McDonald's's sourced investment is $1,470,500–$2,642,000 for United States. A local restaurant category benchmark runs €120,000 - €400,000, with commercial rent around €22-38/sqm. These figures have different scopes and are shown separately.

    How long does a quick service restaurant in Lisbon take to break even?

    McDonald's does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 19-41 months, with modelled annual ROI of 19-36%. This is a model, not a brand claim or guarantee.

    How competitive is Lisbon for this category?

    The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

    Which area of Lisbon should a McDonald's franchisee avoid?

    LX Factory/Alcântara scores lowest at 59/100 for this category: balanced profile across footfall, rent and competition.

    Keep exploring

    All cities for a McDonald's franchise →Opening a restaurant in Lisbon →McDonald's cost source →

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