Best location for a McDonald's in Lisbon
6 neighbourhoods ranked for restaurant sites on footfall, competition, rent and business-type fit.
Brand location map
Le zone migliori per aprire un McDonald's a Lisbon
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Risposta diretta
Ultima revisione: 2026-09-01
Restaurant · Lisbon — dati principali
- Investimento medio
- €120,000 - €400,000
- Affitto commerciale
- €22-38/sqm
- Indice di concorrenza locale
- 58/100
- Break-even
- 20-42 mesi
Fonte: WhereToOpen.ai location intelligence · 6 quartieri mappati · 2026-09-01. I valori sono stime modellate di pianificazione, non dati finanziari certificati.
Published McDonald's costs
Initial investment
$1,470,500–$2,642,000
Franchise / licence fee
$45,000
Verified break-even
Not publicly disclosed
Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.
Source: McDonald’s 2024 FDD, reproduced by Franchise Chatter →Evidenze e limiti
Confidenza: 87%- Dati osservati
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Dati pubblicati
- McDonald’s 2024 FDD, reproduced by Franchise Chatter: Official disclosure cost information for United States.
- Dati modellati
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Non disponibile: McDonald's has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€120,000 - €400,000
WhereToOpen.ai estimate
Annual ROI
19-36%
WhereToOpen.ai estimate
Payback
19-41 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a McDonald's in Lisbon
- 1
Bairro Alto
Footfall fit, high footfall, crowded market, strong fit for this business type
Rent: €22-38
7688% confidence
- 2
Marvila
Low competition
Rent: €1,500-4,000
6872% confidence
- 3
Baixa
Footfall fit, high footfall, crowded market
Rent: €5,000-11,000
6372% confidence
- 4
Chiado
Footfall fit, high footfall, crowded market
Rent: €5,000-12,000
6372% confidence
- 5
Parque das Nações
Balanced profile across footfall, rent and competition
Rent: €4,000-9,000
6072% confidence
- 6
LX Factory/Alcântara
Balanced profile across footfall, rent and competition
Rent: €3,000-7,000
5972% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not McDonald's disclosures or guarantees.
McDonald's in Lisbon: frequently asked answers
Where is the best location for a McDonald's in Lisbon?
Bairro Alto scores 76/100 for restaurant locations in Lisbon, ahead of Marvila (68/100) and Baixa (63/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Lisbon rank highest for a quick service restaurant?
Bairro Alto (76/100), Marvila (68/100), Baixa (63/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a quick service restaurant in Lisbon?
McDonald's's sourced investment is $1,470,500–$2,642,000 for United States. A local restaurant category benchmark runs €120,000 - €400,000, with commercial rent around €22-38/sqm. These figures have different scopes and are shown separately.
How long does a quick service restaurant in Lisbon take to break even?
McDonald's does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 19-41 months, with modelled annual ROI of 19-36%. This is a model, not a brand claim or guarantee.
How competitive is Lisbon for this category?
The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Lisbon should a McDonald's franchisee avoid?
LX Factory/Alcântara scores lowest at 59/100 for this category: balanced profile across footfall, rent and competition.
Dalla ricerca alla decisione
Verifica la zona esatta prima di investire.
Confronta i quartieri sulla mappa gratuita, poi sblocca il report completo quando ti servono dati sul singolo indirizzo.
La mappa opportunità è gratuita. Il report completo costa €99.