Best location for a Starbucks in Rome

6 neighbourhoods ranked for coffee shop / specialty café sites on footfall, competition, rent and business-type fit.

Brand location map

Best zones to open a Starbucks in Rome

Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.

Direct answer

Monti ranks first for Starbucks in Rome with a Brand Location Score of 89/100. The ranking compares 6 mapped neighbourhoods using category evidence and operating-format requirements; it is not an earnings forecast.

Last reviewed: 2026-09-01

Coffee Shop / Specialty Café · Rome — key figures

Average investment: €65,000 - €180,000
Commercial rent: €22-60/sqm
Local competition index: 63/100
Break-even: 12-24 months

Open the free map Full location report — €99

Source: WhereToOpen.ai location intelligence · 6 mapped neighbourhoods · 2026-09-01. Figures are modelled planning estimates, not audited financials.

Published Starbucks costs

Initial investment

Not publicly disclosed

Franchise / licence fee

Not publicly disclosed

Verified break-even

Not publicly disclosed

Not publicly disclosed · Licensed-store markets · verified 2026-09-22. Values below are a separate local model.

Source: Starbucks Licensed Stores →

Evidence and limitations

Confidence: 87%

Observed data: 6 mapped neighbourhoods, local competition, rent and location evidence.
Published data: Starbucks Licensed Stores: Not publicly disclosed cost information for Licensed-store markets.
Modelled data: Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.

Not available: Starbucks has not publicly disclosed verified break-even timing.

Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.

Opening investment

€65,000 - €180,000

WhereToOpen.ai estimate

Annual ROI

37-57%

WhereToOpen.ai estimate

Payback

9-21 months

WhereToOpen.ai estimate

Rent risk

Moderate

WhereToOpen.ai estimate

Top areas for a Starbucks in Rome

1
Monti
Footfall fit, transit access, high footfall, crowded market, strong fit for this business type
Rent: €35-50
89
88% confidence
2
Trastevere
Footfall fit, transit access, high footfall, crowded market, strong fit for this business type
Rent: €40-60
85
88% confidence
3
Testaccio
Transit access, rising area
Rent: €28-42
71
88% confidence
4
Prati
Transit access, balanced profile across footfall, rent and competition
Rent: €35-55
68
88% confidence
5
Historic Center UNESCO
Footfall fit, high footfall, crowded market
Rent: €6,000-12,000
65
72% confidence
6
EUR
Office catchment, transit access, weak fit for this business type
Rent: €22-35
54
88% confidence

Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not Starbucks disclosures or guarantees.

Starbucks in Rome: frequently asked answers

Where is the best location for a Starbucks in Rome?

Monti scores 89/100 for coffee shop / specialty café locations in Rome, ahead of Trastevere (85/100) and Testaccio (71/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.

Which areas of Rome rank highest for a coffee shop?

Monti (89/100), Trastevere (85/100), Testaccio (71/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.

How much does it cost to open a coffee shop in Rome?

Starbucks's sourced investment is not publicly disclosed for Licensed-store markets. A local coffee shop / specialty café category benchmark runs €65,000 - €180,000, with commercial rent around €22-60/sqm. These figures have different scopes and are shown separately.

How long does a coffee shop in Rome take to break even?

Starbucks does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 9-21 months, with modelled annual ROI of 37-57%. This is a model, not a brand claim or guarantee.

How competitive is Rome for this category?

The local competition index is 63/100 averaged over 6 mapped neighbourhoods (higher means more crowded).

Which area of Rome should a Starbucks franchisee avoid?

EUR scores lowest at 54/100 for this category: office catchment, transit access, weak fit for this business type.

Keep exploring

All cities for a Starbucks franchise →Opening a coffee shop / specialty café in Rome →Starbucks cost source →

From research to decision

Check the exact area before you invest.

Compare neighbourhoods on the free map, then unlock the full location report when you need address-level evidence.

The opportunity map is free. The full location report costs €99.

Explore the free map Full report — €99 View sample report