Best location for a Starbucks in Rome
6 neighbourhoods ranked for coffee shop / specialty café sites on footfall, competition, rent and business-type fit.
Brand location map
Le zone migliori per aprire un Starbucks a Rome
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Risposta diretta
Ultima revisione: 2026-09-01
Coffee Shop / Specialty Café · Rome — dati principali
- Investimento medio
- €65,000 - €180,000
- Affitto commerciale
- €22-60/sqm
- Indice di concorrenza locale
- 63/100
- Break-even
- 12-24 mesi
Fonte: WhereToOpen.ai location intelligence · 6 quartieri mappati · 2026-09-01. I valori sono stime modellate di pianificazione, non dati finanziari certificati.
Published Starbucks costs
Initial investment
Not publicly disclosed
Franchise / licence fee
Not publicly disclosed
Verified break-even
Not publicly disclosed
Not publicly disclosed · Licensed-store markets · verified 2026-09-22. Values below are a separate local model.
Source: Starbucks Licensed Stores →Evidenze e limiti
Confidenza: 87%- Dati osservati
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Dati pubblicati
- Starbucks Licensed Stores: Not publicly disclosed cost information for Licensed-store markets.
- Dati modellati
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Non disponibile: Starbucks has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€65,000 - €180,000
WhereToOpen.ai estimate
Annual ROI
37-57%
WhereToOpen.ai estimate
Payback
9-21 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a Starbucks in Rome
- 1
Monti
Footfall fit, transit access, high footfall, crowded market, strong fit for this business type
Rent: €35-50
8988% confidence
- 2
Trastevere
Footfall fit, transit access, high footfall, crowded market, strong fit for this business type
Rent: €40-60
8588% confidence
- 3
Testaccio
Transit access, rising area
Rent: €28-42
7188% confidence
- 4
Prati
Transit access, balanced profile across footfall, rent and competition
Rent: €35-55
6888% confidence
- 5
Historic Center UNESCO
Footfall fit, high footfall, crowded market
Rent: €6,000-12,000
6572% confidence
- 6
EUR
Office catchment, transit access, weak fit for this business type
Rent: €22-35
5488% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not Starbucks disclosures or guarantees.
Starbucks in Rome: frequently asked answers
Where is the best location for a Starbucks in Rome?
Monti scores 89/100 for coffee shop / specialty café locations in Rome, ahead of Trastevere (85/100) and Testaccio (71/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Rome rank highest for a coffee shop?
Monti (89/100), Trastevere (85/100), Testaccio (71/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a coffee shop in Rome?
Starbucks's sourced investment is not publicly disclosed for Licensed-store markets. A local coffee shop / specialty café category benchmark runs €65,000 - €180,000, with commercial rent around €22-60/sqm. These figures have different scopes and are shown separately.
How long does a coffee shop in Rome take to break even?
Starbucks does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 9-21 months, with modelled annual ROI of 37-57%. This is a model, not a brand claim or guarantee.
How competitive is Rome for this category?
The local competition index is 63/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Rome should a Starbucks franchisee avoid?
EUR scores lowest at 54/100 for this category: office catchment, transit access, weak fit for this business type.
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