Best location for a Domino's Pizza in Naples
6 neighbourhoods ranked for pizzeria sites on footfall, competition, rent and business-type fit.
Brand location map
Le zone migliori per aprire un Domino's Pizza a Naples
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Risposta diretta
Ultima revisione: 2026-09-01
Pizzeria · Naples — dati principali
- Investimento medio
- €180,000 - €420,000
- Affitto commerciale
- €22-48/sqm
- Indice di concorrenza locale
- 58/100
- Break-even
- 16-32 mesi
Fonte: WhereToOpen.ai location intelligence · 6 quartieri mappati · 2026-09-01. I valori sono stime modellate di pianificazione, non dati finanziari certificati.
Published Domino's Pizza costs
Initial investment
$156,450–$743,500
Franchise / licence fee
Not publicly disclosed
Verified break-even
Not publicly disclosed
Official disclosure · United States · verified 2026-09-22. Values below are a separate local model.
Source: Domino’s Pizza 2024 FDD, reproduced by FDD Exchange →Evidenze e limiti
Confidenza: 87%- Dati osservati
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Dati pubblicati
- Domino’s Pizza 2024 FDD, reproduced by FDD Exchange: Official disclosure cost information for United States.
- Dati modellati
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Non disponibile: Domino's Pizza has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€180,000 - €420,000
WhereToOpen.ai estimate
Annual ROI
33-53%
WhereToOpen.ai estimate
Payback
15-31 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a Domino's Pizza in Naples
- 1
Vomero
Residential catchment, balanced profile across footfall, rent and competition
Rent: €22-38
7188% confidence
- 2
Posillipo
Residential catchment, balanced profile across footfall, rent and competition
Rent: €28-48
6888% confidence
- 3
Spanish Quarters
High footfall
Rent: €1,500-3,000
6772% confidence
- 4
Mergellina
Balanced profile across footfall, rent and competition
Rent: €2,500-4,800
5972% confidence
- 5
Chiaia
High footfall, crowded market
Rent: €25-42
5888% confidence
- 6
Centro Antico
High footfall, crowded market
Rent: €2,000-4,500
5772% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not Domino's Pizza disclosures or guarantees.
Domino's Pizza in Naples: frequently asked answers
Where is the best location for a Domino's Pizza in Naples?
Vomero scores 71/100 for pizzeria locations in Naples, ahead of Posillipo (68/100) and Spanish Quarters (67/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Naples rank highest for a pizza delivery?
Vomero (71/100), Posillipo (68/100), Spanish Quarters (67/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a pizza delivery in Naples?
Domino's Pizza's sourced investment is $156,450–$743,500 for United States. A local pizzeria category benchmark runs €180,000 - €420,000, with commercial rent around €22-48/sqm. These figures have different scopes and are shown separately.
How long does a pizza delivery in Naples take to break even?
Domino's Pizza does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 15-31 months, with modelled annual ROI of 33-53%. This is a model, not a brand claim or guarantee.
How competitive is Naples for this category?
The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Naples should a Domino's Pizza franchisee avoid?
Centro Antico scores lowest at 57/100 for this category: high footfall, crowded market.
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