Best location for a Starbucks in Naples
6 neighbourhoods ranked for coffee shop / specialty café sites on footfall, competition, rent and business-type fit.
Brand location map
Le zone migliori per aprire un Starbucks a Naples
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Risposta diretta
Ultima revisione: 2026-09-01
Coffee Shop / Specialty Café · Naples — dati principali
- Investimento medio
- €65,000 - €180,000
- Affitto commerciale
- €22-48/sqm
- Indice di concorrenza locale
- 58/100
- Break-even
- 12-24 mesi
Fonte: WhereToOpen.ai location intelligence · 6 quartieri mappati · 2026-09-01. I valori sono stime modellate di pianificazione, non dati finanziari certificati.
Published Starbucks costs
Initial investment
Not publicly disclosed
Franchise / licence fee
Not publicly disclosed
Verified break-even
Not publicly disclosed
Not publicly disclosed · Licensed-store markets · verified 2026-09-22. Values below are a separate local model.
Source: Starbucks Licensed Stores →Evidenze e limiti
Confidenza: 87%- Dati osservati
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Dati pubblicati
- Starbucks Licensed Stores: Not publicly disclosed cost information for Licensed-store markets.
- Dati modellati
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Non disponibile: Starbucks has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€65,000 - €180,000
WhereToOpen.ai estimate
Annual ROI
36-56%
WhereToOpen.ai estimate
Payback
11-23 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a Starbucks in Naples
- 1
Spanish Quarters
Footfall fit, high footfall
Rent: €1,500-3,000
7572% confidence
- 2
Chiaia
Footfall fit, transit access, high footfall, crowded market
Rent: €25-42
7288% confidence
- 3
Centro Antico
Footfall fit, high footfall, crowded market
Rent: €2,000-4,500
6572% confidence
- 4
Mergellina
Balanced profile across footfall, rent and competition
Rent: €2,500-4,800
5972% confidence
- 5
Vomero
Strong fit for this business type, weak fit for this business type
Rent: €22-38
5588% confidence
- 6
Posillipo
Transit access, weak fit for this business type
Rent: €28-48
4988% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not Starbucks disclosures or guarantees.
Starbucks in Naples: frequently asked answers
Where is the best location for a Starbucks in Naples?
Spanish Quarters scores 75/100 for coffee shop / specialty café locations in Naples, ahead of Chiaia (72/100) and Centro Antico (65/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Naples rank highest for a coffee shop?
Spanish Quarters (75/100), Chiaia (72/100), Centro Antico (65/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a coffee shop in Naples?
Starbucks's sourced investment is not publicly disclosed for Licensed-store markets. A local coffee shop / specialty café category benchmark runs €65,000 - €180,000, with commercial rent around €22-48/sqm. These figures have different scopes and are shown separately.
How long does a coffee shop in Naples take to break even?
Starbucks does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 11-23 months, with modelled annual ROI of 36-56%. This is a model, not a brand claim or guarantee.
How competitive is Naples for this category?
The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Naples should a Starbucks franchisee avoid?
Posillipo scores lowest at 49/100 for this category: transit access, weak fit for this business type.
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