Best location for a Starbucks in Naples
6 neighbourhoods ranked for coffee shop / specialty café sites on footfall, competition, rent and business-type fit.
Brand location map
As melhores zonas para abrir um Starbucks em Naples
Compare neighbourhood fit for this business format. Published brand costs remain separate from local estimates.
Resposta direta
Última revisão: 2026-09-01
Coffee Shop / Specialty Café · Naples — dados principais
- Investimento médio
- €65,000 - €180,000
- Renda comercial
- €22-48/sqm
- Índice de concorrência local
- 58/100
- Break-even
- 12-24 meses
Fonte: WhereToOpen.ai location intelligence · 6 bairros mapeados · 2026-09-01. Os valores são estimativas modeladas de planeamento, não dados financeiros auditados.
Published Starbucks costs
Initial investment
Not publicly disclosed
Franchise / licence fee
Not publicly disclosed
Verified break-even
Not publicly disclosed
Not publicly disclosed · Licensed-store markets · verified 2026-09-22. Values below are a separate local model.
Source: Starbucks Licensed Stores →Evidências e limites
Confiança: 87%- Dados observados
- 6 mapped neighbourhoods, local competition, rent and location evidence.
- Dados publicados
- Starbucks Licensed Stores: Not publicly disclosed cost information for Licensed-store markets.
- Dados modelados
- Brand Location Score, local ROI scenario and payback estimate. These are not brand disclosures or guarantees.
Não disponível: Starbucks has not publicly disclosed verified break-even timing.
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness.
Opening investment
€65,000 - €180,000
WhereToOpen.ai estimate
Annual ROI
36-56%
WhereToOpen.ai estimate
Payback
11-23 months
WhereToOpen.ai estimate
Rent risk
Moderate
WhereToOpen.ai estimate
Top areas for a Starbucks in Naples
- 1
Spanish Quarters
Footfall fit, high footfall
Rent: €1,500-3,000
7572% confidence
- 2
Chiaia
Footfall fit, transit access, high footfall, crowded market
Rent: €25-42
7288% confidence
- 3
Centro Antico
Footfall fit, high footfall, crowded market
Rent: €2,000-4,500
6572% confidence
- 4
Mergellina
Balanced profile across footfall, rent and competition
Rent: €2,500-4,800
5972% confidence
- 5
Vomero
Strong fit for this business type, weak fit for this business type
Rent: €22-38
5588% confidence
- 6
Posillipo
Transit access, weak fit for this business type
Rent: €28-48
4988% confidence
Brand-specific score: 78% category/location evidence plus operating-format signals for footfall, catchment, transit, delivery and parking. Confidence reflects input completeness. Last reviewed 2026-09-01. Model confidence: 87%. The local ROI and payback below are modelled estimates, not Starbucks disclosures or guarantees.
Starbucks in Naples: frequently asked answers
Where is the best location for a Starbucks in Naples?
Spanish Quarters scores 75/100 for coffee shop / specialty café locations in Naples, ahead of Chiaia (72/100) and Centro Antico (65/100). Scores rank footfall, competition, rent and business-type fit across 6 mapped neighbourhoods.
Which areas of Naples rank highest for a coffee shop?
Spanish Quarters (75/100), Chiaia (72/100), Centro Antico (65/100). Ranking last reviewed 2026-09-01 by WhereToOpen.ai.
How much does it cost to open a coffee shop in Naples?
Starbucks's sourced investment is not publicly disclosed for Licensed-store markets. A local coffee shop / specialty café category benchmark runs €65,000 - €180,000, with commercial rent around €22-48/sqm. These figures have different scopes and are shown separately.
How long does a coffee shop in Naples take to break even?
Starbucks does not publicly disclose a verified break-even period. The WhereToOpen.ai local scenario is 11-23 months, with modelled annual ROI of 36-56%. This is a model, not a brand claim or guarantee.
How competitive is Naples for this category?
The local competition index is 58/100 averaged over 6 mapped neighbourhoods (higher means more crowded).
Which area of Naples should a Starbucks franchisee avoid?
Posillipo scores lowest at 49/100 for this category: transit access, weak fit for this business type.
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