Opportunity Explorer · Italy

    Best zones to open a gym in Milan

    We scored 16 neighbourhood-sized cells of Milan for a gym. XXII Marzo leads with 83/100 against a city average of 63/100. Every score is built from open data plus live Google Maps evidence — nothing is estimated by hand.

    City average
    63/100
    #1 · XXII Marzo
    83/100
    Data confidence
    80%
    Updated
    13 September 2026

    Opportunity map

    Best zones to open a Fitness in Milan

    Compare neighbourhood scores, evidence and confidence before choosing a specific address.

    Full ranking

    16 zones scored

    #ZoneScoreConfidenceCompetitorsResidents (10-min walk)
    1XXII Marzo8380%10 · 4.5★Open in the interactive map
    2Washington6880%12 · 4.6★Open in the interactive map
    3De Angeli - Monte Rosa6680%8 · 4.5★Open in the interactive map
    4Navigli6680%9 · 4.6★Open in the interactive map
    5Isola6580%8 · 4.6★Open in the interactive map
    6Centrale6380%7 · 4.6★Open in the interactive map
    7Garibaldi Repubblica6280%9 · 4.6★Open in the interactive map
    8Buenos Aires - Venezia6280%12 · 4.7★Open in the interactive map
    9Portello6180%6 · 4.7★Open in the interactive map
    10Sarpi6180%9 · 4.7★Open in the interactive map
    11Duomo6080%13 · 4.8★Open in the interactive map
    12Magenta - San Vittore6080%6 · 4.7★Open in the interactive map
    13Ghisolfa6080%6 · 4.6★Open in the interactive map
    14Guastalla5980%3 · 4.2★Open in the interactive map
    15Porta Romana5980%4 · 4.5★Open in the interactive map
    16Pagano5880%5 · 4.6★Open in the interactive map

    Top 3 zones in detail

    #1

    XXII Marzo

    83
    • Demand100
    • Room72
    • Beatable48
    • Vitality94
    • Access100
    • Cost
    10
    Competitors
    4.5
    Avg ★
    10′

    Strengths: Demand (+65)

    Main competitors

    • Palestra McFIT Milano Città Studi · 4.0★ (2,197)
    • GetFIT - Via Piranesi · 4.0★ (572)
    • Porta Venezia Fitness Club · 4.6★ (388)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #2

    Washington

    68
    • Demand52
    • Room72
    • Beatable45
    • Vitality99
    • Access100
    • Cost
    12
    Competitors
    4.6
    Avg ★
    10′

    Strengths: Demand (+17)

    Main competitors

    • GetFIT - Via Ravizza · 3.8★ (664)
    • GetFIT - Via Vico · 3.9★ (535)
    • Personal Trainer Milano - REVERBIA Studio Solari · 5.0★ (143)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    #3

    De Angeli - Monte Rosa

    66
    • Demand33
    • Room85
    • Beatable50
    • Vitality100
    • Access100
    • Cost
    8
    Competitors
    4.5
    Avg ★
    10′

    Main competitors

    • GetFIT - Via Ravizza · 3.8★ (664)
    • Palestra Gold's Gym Milano Monterosa · 4.3★ (249)
    • 20 Hours Gym · 3.6★ (104)
    Get the full report for this zone

    Rent sustainability, customer personas, 12-month financials and a 90-day action plan for the exact address.

    How the score works

    Six components, weighted for this sector. Missing data is left out and the weights are redistributed — a component is never guessed.

    • Demand28%

      Residents within a 10-minute walk (WorldPop × Valhalla) blended with proven spend — Google review volume vs. the best cell in the city.

    • Room in the market24%

      How many comparable businesses already operate within ~1 km. Fewer competitors scores higher.

    • Beatable competition14%

      Average Google rating of incumbents. Weaker incumbents leave more room for a strong newcomer.

    • Street vitality8%

      Commercial density, footfall anchors (schools, offices, stations, hotels) and business mix from OpenStreetMap.

    • Accessibility12%

      Transit stops, main and pedestrian streets, and how much ground a 10-minute walk actually covers.

    • Affordability14%

      Typical commercial rent where a benchmark exists. Cheaper scores higher; missing rent is left out, never guessed.

    Data sources

    • WorldPop

      residential population per cell

    • OpenStreetMap

      points of interest, transit stops, streets, footfall anchors

    • Valhalla

      10-minute walking isochrones

    • Google Maps

      competitor names, ratings and review volumes (via SerpAPI)

    Frequently asked questions

    Which is the best zone to open a gym in Milan?
    XXII Marzo scores highest at 83/100, +20 points above the city average. Scores combine demand, room in the market, competitor quality, street vitality, accessibility and cost.
    Where does the data come from?
    Population from WorldPop, walking reach from Valhalla isochrones, points of interest, transit and streets from OpenStreetMap, and competitor names, ratings and review volumes from Google Maps. Each cell shows a confidence level based on how many of these sources were available.
    How fresh is this ranking?
    Zones were last recomputed on 13 September 2026. The interactive map refreshes the data automatically when the cache expires (30 days).

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